With love for the stone industry, passion for customer service, and an unwavering commitment to using only the highest quality materials in the world, Karen E. Roe courageously started Natural Stone Motif, right at the start of a historical recession. An idea born out of her living room, she got straight to work fabricating and installing NSM's first jobs in the Spring of 2008.
Somewhat quickly, Natural Stone Motif began fabricating and installing several jobs, slowly growing the employee count and rapidly increasing the number of jobs completed. In just a few short months, the company was expanding and growing at a steady pace.
A Small Powerhouse
A small location off of Douglas Avenue, in Altamonte Springs, was the original home to NSM. The location served as a single saw facility, a small showroom boasting product offerings, and a few areas for office staff. Karen E. Roe had a small team in the beginning, at times balancing all office roles on her own! NSM was becoming a roaring success, with customer demand growing quickly and commercial relationships beginning to take off.
Bursting at the seams!
With thousands of jobs already fabricated and installed, Natural Stone Motif was becoming a widely recognized brand throughout Central Florida. Commercial work began to increase even more, as we began working with companies like Walt Disney World, Universal Studios, Rollins College, and The Citrus Club Orlando. With more jobs came increased slab deliveries. Our truck fleet had grown to 2 trucks and our manpower was increasing to neatly 15 employees. The growth was so significant that we began looking for our next location to host NSM's booming business, considering something at least 3-4 times larger than the current location. The search was on!
It's all about quality!
As the company approached 2012, they rolled out new systems to enhance customer service and quality. Committed to providing the highest quality materials in the world, Karen pushed the focus on NSM being the "All Surface Countertop Specialist", meaning her company did more than just granite. The product line grew to over 30 different materials in hundreds of different colors. Karen was traveling the world searching for the best materials available, visiting quarries and learning more about the industry she built her business on.
Walking on Sunshine (Lane).
The pace never slowed down - NSM became the fabricator of choice for many of Central Florida's largest big box stores, was contracted to work directly with Walt Disney World on multiple projects, became the contracted countertop specialist for several home builders throughout Florida, and the list goes on. By now, NSM had thousands of satisfied customers! We were motivated to keep up our momentum and our team grew even more. Natural Stone Motif was employing an incredible team of passionate hardworking individuals, in a time when the job market was still very much unstable. Karen's persistence paid off as she continued to move boldly in the right direction. Expanding memberships for NSM, sitting on Fabrication Council Boards and becoming recognized as a minority status business owner, Karen stood out in the industry as a woman in stone - A successful and unstoppable one at that!
MIA Accredited in 7 years!
Having been members of the Marble Institute of America (MIA) for several years, we were determined to take it to the next level. Karen's involvement with the MIA grew astronomically, becoming a leading figure and representative for the company at conventions and conferences in Europe and here in the USA. Additionally, Karen is dedicated to the Women in Stone Segment of the MIA, a nomination based group of women who serve in the stone industry. With a thirst for knowledge, service, and industry leading cutting edge innovation, Karen strived for MIA Accreditation - An "intensive, rigorous process that includes documentation of its business and employment practices, letters of recommendation, a written examination and site visits to the facility and completed jobs!" (From: The MIA). We were the 2nd Fabricator in the State of Florida to achieve this honor!
Big things are happening!
The growth at NSM continued to surpass our expectations! With an incredible team of nearly 50 employees, NSM has grown into a wildly successful corporation. Karen and her team began searching for the next location to call home, but needed somewhere that would be central to our installations and yet large enough to facilitate our future dreams and ideas. We found NSM's most current home here in Sanford, Florida! Our office staff transitioned operations to our new office at the start of October and our fabrication facility is being completely rebuilt and designed for the future.
We love what we do! We love being about to provide customers with their dream countertops. We love receiving positive reviews from our customers, pleased at the quality and service they received. We love the incredible materials we get to work with! We love our team of employees who bring the magic to life. In fact, we're obsessed with the growth NSMotif has seen since it's start in 2008.
As we focus on being 'Your All Surface Countertop Specialist', we looked deep into who we are as a company and what we best represent. We're more than Natural Stone, we're several different materials and selections. It's not that we're changing who we are as a company, but we're changing how we refer to our company - We are NSMotif.
Excellence in Safety
In 2016, NSMotif became the proud recipient of a Sunshine State Safety Recognition Award after another successful completion of their annual voluntary OSHA inspection, done as part of the company’s commitment to safety, setting higher standards, continuing to participate in the occupational safety and health of their workplace. Only 40 small businesses, throughout the State of Florida, earn this honor annually. It was developed to motivate and support employers who proactively work with their employees and demonstrate a commitment to continuously improve the effectiveness of their company’s workplace safety and health management system. (See Our Press Release)
We're excited to soon offer Slabsmith™ consultations for our customers. It starts with customers visiting our facility to see, feel, and experience our slabs face to face. Once a favorite color and material has been selected, we use Slabsmith™ to see how that slab could look in that customers home. Even more, you can schedule for NSMotif to create a digital template of your project, to see an actual conceptual preview of what your project would look like - Using the very slab you selected! Customers can schedule a 2-hour consultation and will receive a customized digital copy of their session with our Slabsmith™ Team.